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 Á¶ÀºÁÖ Áý»ç(°ü¾Ç´ë±³±¸)ÀÇ ¹Ú»ç ³í¹®ÀÌ À¯¸íÇмúÁö Psychology & Marketing(½É¸®Çаú ¸¶ÄÉÆÃ)ÀÇ ÃÖ±ÙÈ£¿¡ °ÔÀçµÆ´Ù. À̹ø¿¡ °ÔÀçµÈ Á¶ÀºÁÖ Áý»çÀÇ ³í¹® ÁÖÁ¦´Â¡°Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations:Testing its role in an extended brand equity model¡±·Î Á¶ Áý»ç´Â ¾ÆÄ­¼Ò´ëÇб³ ÀÇ·ùÇаúÀÇ ÃÖÃÊ ¿Ü±¹ÀÎ ±³¼ö·Î¼­ ÈÄÇÐÀ» ¾ç¼ºÇÏ´Â ÇÑÆí ¿¬±¸¿¡ ¸ÅÁøÇØ¿Ô´Ù.

 

±â»çÀÔ·Â : 2014.12.21. am 11:56 (ÀÔ·Â)